— 2021
Thread Design
SERVICES
PRINT DESIGN
PRINT PRODUCTION
ART DIRECTION
BRAND IDENTITY
CAMPAIGN
VIDEO EDITING
VIDEO PRODUCTION
IMAGE RETOUCHING
Updating marketing content to reflect growing changes in a young adult demographic
Thread Design specializes in custom embroider logo apparel and printed logo promotional products. Recent growing sales trend from young adult market sparked the need to refresh the corporate image.
This visual rebrand included a revised company logo design, print catalog creation and production of a YouTube video commercial. The company website is currently being redesigned for 2021.
A new brand story and a new logo design
MixedMedia was awarded the opportunity to design the company's new image. We started with creation of a brand story targeted at the younger demographic. A new design of the company logo provided the foundation for the younger demographic. The new logo reflects movement and action and was inspired from new images of the embroidered sportswear catalog.
It's your brand tag line
To tie together the new logo and marketing message a tag line used to emphasize the brand message.
"It's your brand" was developed into a series of concept messages. These double entendre banners served to bring life to the new brand message tied together with relatable human images in motion.
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New promotional video and print catalog
Coining the marketing tag "It’s Your Brand" provided the flexibility for a sequence of iterations that worked off a common theme providing versatility to the message.
We then set to work on the print catalog. Creation of a catalog needed to provide an informational sales guide as well as visual guide to the diversity in the activewear lines. It also served as the springboard to promote the new market awareness tag line. The rebrand included creation of a video commercial for social media
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© 2021
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