diagnostic division creative design for the core

— 2020
Abbott

Laboratories

SERVICES
GRAPHIC DESIGN
PRINT DESIGN
DIGITAL DESIGN  ICONOGRAPHY
BRAND IDENTITY

MOTION GRAPHIC

VIDEO PRODUCTION

VIDEO EDITING

Updating and creating global marketing collateral Abbott Laboratories multi-brand strategy - AlinIQ, Alinity, Always On, Covid Prevention and more - requires constant creative changes to their marketing materials. Additionally each of these brand's sales collateral is developed in a mix of media formats for use by the global sales team. MixedMedia was contracted on a 9 month term to provide design and production services for the numerous brand brochures, sales sheets, webinar videos and power point presentations.
Developing motion graphic animation for global trade show Abbott Laboratories presented at the 2020 AACC ANNUAL SCIENTIFIC MEETING and CLINICAL LAB EXPO in Chicago Illinois. Because of growing COVID-19 safety concerns the event was to be a virtual event. This decision prompted Abbott to create a virtual video presentation of their cutting-edge medical technologies. MixedMedia was tasked with creating the AlinIQ Clinical Insights motion graphic animation for both the US and the Outside US videos. Each 60-minuet video was set to integrate with a medical doctor's on screen video and narrative The motion graphic animation was used to provide a visual explanation of the cutting edge medical technologies content (video sample available upon request)

Iconography communication for a new brand style

 

The Abbott brand style consists of iconography to graphically reflect a simple, clean and modern visual. This iconic style is used throughout all of their marketing materials.

 

MixedMedia worked to further develop this format by creating hundreds of new icons, all styled the 3 new brand formats  "LIVE FULLY"  "LIFE CHANGING TECHNOLOGY" and "INNOVATIVE TECH". Additionally we created an icon library consisting of the new and current icons organized for use by the global marketing team.

(video sample snapshots)
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815.505.0001

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815.505.0001

© 2021

Developing motion graphic animation for global trade show Abbott Laboratories presented at the 2020 AACC ANNUAL SCIENTIFIC MEETING and CLINICAL LAB EXPO in Chicago Illinois. Because of growing COVID-19 safety concerns the event was to be a virtual event. This decision prompted Abbott to create a virtual video presentation of their cutting-edge medical technologies. MixedMedia was tasked with creating the AlinIQ Clinical Insights motion graphic animation for both the US and the Outside US videos. Each 60-minuet video was set to integrate with a medical doctor's on screen video and narrative The motion graphic animation was used to provide a visual explanation of the cutting edge medical technologies content (video sample available upon request) SERVICES
GRAPHIC DESIGN
PRINT DESIGN 
DIGITAL DESIGN ICONOGRAPHY
BRAND IDENTITY MOTION GRAPHIC VIDEO PRODUCTION VIDEO EDITING Updating and creating global marketing collateral Abbott Laboratories multi-brand strategy - AlinIQ, Alinity, Always On, Covid Prevention and more - requires constant creative changes to their marketing materials. Additionally each of these brand's sales collateral is developed in a mix of media formats for use by the global sales team. MixedMedia was contracted on a 9 month term to provide design and production services for the numerous brand brochures, sales sheets, webinar videos and power point presentations. Iconography communication for a new brand style The Abbott brand style consists of iconography to graphically reflect a simple, clean and modern visual. This iconic style is used throughout all of their marketing materials. MixedMedia worked to further develop this format by creating hundreds of new icons, all styled the 3 new brand formats "LIVE FULLY" "LIFE CHANGING TECHNOLOGY" and "INNOVATIVE TECH". Additionally we created an icon library consisting of the new and current icons organized for use by the global marketing team.

diagnostic division

creative design

for the core

— 2020
Abbott Laboratories
(video sample snapshots)
Developing motion graphic animation for global trade show Abbott Laboratories presented at the 2020 AACC ANNUAL SCIENTIFIC MEETING and CLINICAL LAB EXPO in Chicago Illinois. Because of growing COVID-19 safety concerns the event was to be a virtual event. This decision prompted Abbott to create a virtual video presentation of their cutting-edge medical technologies. MixedMedia was tasked with creating the AlinIQ Clinical Insights motion graphic animation for both the US and the Outside US videos. Each 60-minuet video was set to integrate with a medical doctor's on screen video and narrative The motion graphic animation was used to provide a visual explanation of the cutting edge medical technologies content (video sample available upon request) SERVICES
GRAPHIC DESIGN
PRINT DESIGN 
DIGITAL DESIGN ICONOGRAPHY
BRAND IDENTITY MOTION GRAPHIC VIDEO PRODUCTION VIDEO EDITING Updating and creating global marketing collateral Abbott Laboratories multi-brand strategy - AlinIQ, Alinity, Always On, Covid Prevention and more - requires constant creative changes to their marketing materials. Additionally each of these brand's sales collateral is developed in a mix of media formats for use by the global sales team. MixedMedia was contracted on a 9 month term to provide design and production services for the numerous brand brochures, sales sheets, webinar videos and power point presentations. Iconography communication for a new brand style The Abbott brand style consists of iconography to graphically reflect a simple, clean and modern visual. This iconic style is used throughout all of their marketing materials. MixedMedia worked to further develop this format by creating hundreds of new icons, all styled the 3 new brand formats "LIVE FULLY" "LIFE CHANGING TECHNOLOGY" and "INNOVATIVE TECH". Additionally we created an icon library consisting of the new and current icons organized for use by the global marketing team.
815.505.0001
815.505.0001 © 2021 — 2020
Abbott Laboratories
(video sample snapshots)
Developing motion graphic animation for global trade show Abbott Laboratories presented at the 2020 AACC ANNUAL SCIENTIFIC MEETING and CLINICAL LAB EXPO in Chicago Illinois. Because of growing COVID-19 safety concerns the event was to be a virtual event. This decision prompted Abbott to create a virtual video presentation of their cutting-edge medical technologies. MixedMedia was tasked with creating the AlinIQ Clinical Insights motion graphic animation for both the US and the Outside US videos. Each 60-minuet video was set to integrate with a medical doctor's on screen video and narrative The motion graphic animation was used to provide a visual explanation of the cutting edge medical technologies content (video sample available upon request) SERVICES
GRAPHIC DESIGN
PRINT DESIGN 
DIGITAL DESIGN ICONOGRAPHY
BRAND IDENTITY MOTION GRAPHIC VIDEO PRODUCTION VIDEO EDITING Updating and creating global marketing collateral Abbott Laboratories multi-brand strategy - AlinIQ, Alinity, Always On, Covid Prevention and more - requires constant creative changes to their marketing materials. Additionally each of these brand's sales collateral is developed in a mix of media formats for use by the global sales team. MixedMedia was contracted on a 9 month term to provide design and production services for the numerous brand brochures, sales sheets, webinar videos and power point presentations. Iconography communication for a new brand style The Abbott brand style consists of iconography to graphically reflect a simple, clean and modern visual. This iconic style is used throughout all of their marketing materials. MixedMedia worked to further develop this format by creating hundreds of new icons, all styled the 3 new brand formats "LIVE FULLY" "LIFE CHANGING TECHNOLOGY" and "INNOVATIVE TECH". Additionally we created an icon library consisting of the new and current icons organized for use by the global marketing team.
— 2020
Abbott Laboratories
(video sample snapshots)
Developing motion graphic animation for global trade show Abbott Laboratories presented at the 2020 AACC ANNUAL SCIENTIFIC MEETING and CLINICAL LAB EXPO in Chicago Illinois. Because of growing COVID-19 safety concerns the event was to be a virtual event. This decision prompted Abbott to create a virtual video presentation of their cutting-edge medical technologies. MixedMedia was tasked with creating the AlinIQ Clinical Insights motion graphic animation for both the US and the Outside US videos. Each 60-minuet video was set to integrate with a medical doctor's on screen video and narrative The motion graphic animation was used to provide a visual explanation of the cutting edge medical technologies content (video sample available upon request) SERVICES
GRAPHIC DESIGN
PRINT DESIGN 
DIGITAL DESIGN ICONOGRAPHY
BRAND IDENTITY MOTION GRAPHIC VIDEO PRODUCTION VIDEO EDITING Updating and creating global marketing collateral Abbott Laboratories multi-brand strategy - AlinIQ, Alinity, Always On, Covid Prevention and more - requires constant creative changes to their marketing materials. Additionally each of these brand's sales collateral is developed in a mix of media formats for use by the global sales team. MixedMedia was contracted on a 9 month term to provide design and production services for the numerous brand brochures, sales sheets, webinar videos and power point presentations. Iconography communication for a new brand style The Abbott brand style consists of iconography to graphically reflect a simple, clean and modern visual. This iconic style is used throughout all of their marketing materials. MixedMedia worked to further develop this format by creating hundreds of new icons, all styled the 3 new brand formats "LIVE FULLY" "LIFE CHANGING TECHNOLOGY" and "INNOVATIVE TECH". Additionally we created an icon library consisting of the new and current icons organized for use by the global marketing team.
— 2020
Abbott Laboratories
(video sample snapshots)
Developing motion graphic animation for global trade show Abbott Laboratories presented at the 2020 AACC ANNUAL SCIENTIFIC MEETING and CLINICAL LAB EXPO in Chicago Illinois. Because of growing COVID-19 safety concerns the event was to be a virtual event. This decision prompted Abbott to create a virtual video presentation of their cutting-edge medical technologies. MixedMedia was tasked with creating the AlinIQ Clinical Insights motion graphic animation for both the US and the Outside US videos. Each 60-minuet video was set to integrate with a medical doctor's on screen video and narrative The motion graphic animation was used to provide a visual explanation of the cutting edge medical technologies content (video sample available upon request) SERVICES
GRAPHIC DESIGN
PRINT DESIGN 
DIGITAL DESIGN ICONOGRAPHY
BRAND IDENTITY MOTION GRAPHIC VIDEO PRODUCTION VIDEO EDITING Updating and creating global marketing collateral Abbott Laboratories multi-brand strategy - AlinIQ, Alinity, Always On, Covid Prevention and more - requires constant creative changes to their marketing materials. Additionally each of these brand's sales collateral is developed in a mix of media formats for use by the global sales team. MixedMedia was contracted on a 9 month term to provide design and production services for the numerous brand brochures, sales sheets, webinar videos and power point presentations. Iconography communication for a new brand style The Abbott brand style consists of iconography to graphically reflect a simple, clean and modern visual. This iconic style is used throughout all of their marketing materials. MixedMedia worked to further develop this format by creating hundreds of new icons, all styled the 3 new brand formats "LIVE FULLY" "LIFE CHANGING TECHNOLOGY" and "INNOVATIVE TECH". Additionally we created an icon library consisting of the new and current icons organized for use by the global marketing team.
— 2020
Abbott Laboratories
(video sample snapshots)